Imagine Meats India

Vegan Meat Brand By Riteish Deshmukh: Imagine Meats India

Imagine Meats India, the vegan meat brand launched by Genelia and Ritesh Deshmukh, is high in the air these days. The said meat would be prepared by absolute veggies-based ingredients but with meat-ish flavour taste and odour.

Imagine Meats India is stepping in Mumbai, Maharashtra before the end of the year.

As per studies, more than half of India would love to have a healthy meat substitute by Imagine Meats India


According to Mrs Deshmukh, Imagine Meats India is expected for people who seek non-veg tastes without the guilt of environmental and public health impacts – just as it will be for their own family.

See Also: Ketogenic Diet Plan


Allied with a non profit organisation(GFI), The plant based meat company successfully partnered with (ADM) Archer Daniels Midland, the American based corporation. Varun Deshpande, the MD of Good Food Institute says,India is taking its initiative, in a sector which is soaring globally and demonstrating a model to save the planet.


The Indian reality show bigg boss host Salman khan with the co-founder ritesh deshmukh himself announced about Imagine Meats, on the BB finale day, 21st of February. Salman says that the meats are identical in taste like chicken and mutton. Additionally, being a good source of protein for vegetarians, this alternative meat would be an opportunity for those who aren’t familiar with the taste of meat, now can taste it in their favourite veg recipes.

Alternative meat recipes

Cuisines would be processed by ingredients like Soy, Wheat, Pea, quinoa, oats, beans, nuts, and seeds to make mouth-watering delicacies -Burger patties, strips & nuggets, sausage, meatballs, slices, fillets, cutlets, slides, fingers, crumbles, mutton seekh kabab, and chicken biryani and more replacing beef, chicken, pork, fish,lamb or turkey into it. However, experts say that the meat is beneficial, but it can’t be replaced as a whole as a substitute for whole foods. A regular diet with a staple amount of veggies and non-veg is a must.

See Also: How to Maintain a Healthy Diet

Consumption data

Though only 1% of USA based consumers are having plant based meat. Unconditionally, the plant based meat market is the future market dominant. The rising waves of switching to planet friendly meat may increase its overall market value 11.1 billion USD to 35.5 billion USD in the coming 8 years. Considering the footsteps of Imagine Meats in India, the land of billions, increments of vegan meat consumption can be foreseen till 2025


The meat would have lots of merits, including taste satisfaction, health care but it may or may not fail to reach the far away consumers, it may or may not fail to satisfy taste as taste or flavours depends on person to person preferences. Though being economical friendly too, it might take time for the common public to believe in the quality of technically fake meat. Hoping for good, the plant based meat will soon be included into the diets in large scale healing the future of both animals and humans without much complications.


  • Red meat is the biggest factor for cardiac diseases & cancers.
  • The vegan meat would save people from Bird flu, swine flu etc animal based diseases upto a large extent.
  • Major investmentIndian economy increment
  • Eco and health friendly foodWill provide nourishment to globally unnourished people without having non vegetarian insecurities
  • .Would save animals
  • Happy heart and belly (reduce constipation chances)
  • Healthy sleeps

See Also: Most Healthy Vegetables on Earth


Is plant based meat healthy ?

A big yes. Plant based meat is practically healthier than processed meat which has been welcoming animal based diseases like swine flu, bird flu since years etc.

Plant based meat market

Globally, the plant based meat companies have several brands collaborating in the list. Some of them are Beyond meatGardeinMorning Star farmsGold & green food ltd Quorn Imagine Meats (on the way)

What is the concept of Plant based meat ?

A lot of people must have doubts regarding plant based meat meaning as this concept is still new for a large mass. Plant based meat is a meat alternative to the complete processed animal based meat, consisting of pure vegetarian ingredients like pea, nuts and beans.

Where can I find plant based meat in India ?

The plant based meat in India have numerous brands like Vegeta Gold,the Vegan Eatery, Vezlay, Ahimsa food etc

The Final Line

The vegan meat brand Imagine Meats India is set to be launched by the end of the year in Mumbai Maharashtra. Replicating the whole processed animal based meat like lamb, chicken, turkey, mutton, and fish etc, the brand has plans to bring on Indian non veg delicacies without any real meat in it. The vegan meat is absolutely healthy as being manufactured by plant based protein with identical tastes and appearance.

The brand promises pocket & tongue friendly dishes like mutton seekh kabab, chicken curry, chicken biryani, roll etc. The brand is said to soon hit the market before 2022.

Imagine Meats was promoted at the Big Boss finale stage on 21st February 2021 by two big icons Salman Khan and Ritesh Deshmukh, the co-founder of the brand.

This was all about the new vegan meat brand by Riteish Deshmukh, Imagine Meats India.

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